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Goya Foods is the biggest Hispanic-owned food company in the United States and the top provider for genuine Latino cuisine. The Goya tale, founded in 1936 by Don Prudencio Unanue and his wife Carolina, both from Spain, is as much about the value of family as it is about achieving the American dream.

Goya Foods, Inc., founded in 1936 by Spanish immigrants, is the biggest Hispanic-owned food company in the United States and the primary supplier for genuine Latin cuisine. Goya offers approximately 2,500 high-quality and cheap culinary items from the Caribbean, Mexico, Spain, Central and South America, all combined with authentic ingredients, powerful flavors, and easy preparation.

Beginning in New York City, Goya has cultivated a long history of leading the culinary culture of Latin cuisine in the United States while consolidating its place as an iconic emblem. The company’s dedication to perfection is the foundation of Goya’s well-known philosophy, “If It’s Goya, It Has To Be Good.” The emergence of Goya Foods as a leader in the Latin American food sector and a trusted American brand is the consequence of this simple, yet profound vow.

Goya’s history and tale are as much about the significance of family and values as they are about achieving the American dream and helping to promote Latin culture in the United States. Don Prudencio Unanue and his wife Carolina, immigrants from Spain who initially settled in Puerto Rico, founded Goya in a modest storefront on Duane Street in Lower Manhattan in 1936. The Unanues catered to local Hispanic families by distributing real Spanish items such as olives, olive oil, and sardines, believing that there was a developing consumer market for high-quality, fresh-tasting Latin cuisine.

As the Hispanic population in New York and around the United States increased, so did Goya’s product line and facilities. In 1958, the firm relocated from Lower Manhattan to Brooklyn, where it remained until 1974, when it established its current headquarters in New Jersey. Goya announced a 10-year strategy plan and committed $500 million in global expansion in 2005, with the goal of reaching new consumers and strengthening the Goya brand globally. To accommodate customer demand for Goya products, Goya established five new state-of-the-art production and distribution hubs in Texas, California, Georgia, and New Jersey between 2014 and 2016. The firm presently has 26 sites throughout the United States, Puerto Rico, the Dominican Republic, and Spain, and employs over 4,000 people globally.

Goya has positioned its numerous product lines as a respectable brand among both the Hispanic market and mainstream consumers, creating $1.5 billion in yearly sales with excellent marketing plans, tactics, and analytical research. Goya Foods was once exclusively offered in bodegas and mom-and-pop specialty stores, but now it can be purchased in aisles across the country at large club stores like Costco, Sam’s Club, and BJ’s Wholesale. Goya Foods’ development and success have proved the company’s strength and brand power within the Hispanic market, as well as its crossover into mainstream America.

Goya has always tried to be a firm of enthusiastic individuals that are committed to making a difference in the community. According to TotalSocial rankings, Goya was ranked #2 as a major U.S. food brand in 2018 for its social influence and community support. Goya supports nearly 300 charitable endeavors, programs, scholarships, and events through Goya Gives, and donates millions of pounds of food to local food banks and shelters, particularly during natural disasters such as Hurricane Maria in Puerto Rico, Superstorm Sandy, and Hurricanes Harvey and Irene. In 2017-2018, the firm began the ‘Can Do’ campaign in support of Feeding America, donating nearly 1.5 million pounds of food to needy families throughout the country. Goya was the only firm ever awarded by President Barack Obama for its continuing success and commitment to the Hispanic community in 2011. Goya worked with First Lady Michelle Obama and the USDA to establish the MyPlate/ MiPlato initiative in 2012. Goya understands the critical role that businesses play in driving environmental change and is the largest consumer of solar energy among Hispanic-owned food and beverage firms, ranking as one of the top corporate solar users in the US food and beverage sector.

Goya Foods continues committed to becoming the brand of choice for real Latin food, while maintaining a family-oriented commitment to its customers and roots in the culinary traditions of Hispanic communities worldwide. Please visit Goya.com for additional details.

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